January 9–App Store Sales and Discounts

Our next meeting is Thursday, January 9. We have two speakers presenting their experiences on the sales side of software development.

Ken Case from the Omni Group will talk about the challenge of providing upgrade discounts through the App Store: why upgrade discounts are important, why the traditional approach to upgrade pricing doesn't work in the App Store, and how Omni is providing discounted upgrades in their latest app release.

John Chaffee from BusyMac will present tips and tricks for distributing apps on the Mac App Store including sandboxing, Mac App Store receipts, in-app update notifications, pricing, volume licenses, upgrades, affiliate revenue, and the controversial Rate This App dialog.

The meeting starts at 7 pm. Note that Seattle meetings are now held at The Omni Group: 1000 Dexter Ave N, Suite 400 (just north of the corner of Aloha St, on the east side of the street). The building's garage closes at 6pm; neighborhood street parking is free after 6pm.

Access is via the elevator, but you need an escort. Gather on the 1st floor to be taken up to Omni's offices. Remember to sign in and sign out at the reception desk.

The building is accessible via the 26 and 28 buses which stop out front, and the 40 which stops two blocks to the east on Westlake. It's slightly less accessible via the 5 and 16—if bussing from the north, get off at Galer St and use the pedestrian bridge. If bussing from the south, get off at Prospect St. Or better yet take the 26, 28 or 40 when coming from downtown if at all possible.